Towards the end of my career at the agency where I spent a decade, we went all in on "relevance." We did this—not because it was the smartest business strategy, but—because it satisfied the egos of the executives in our company and those we called clients. So, when social media gave us a way to measure our relevance in real time, everything changed. Being the center of attention delivers a dose of dopamine that becomes addicting. It was inside this system, that I was told my

Last week, I spoke with a woman who is disrupting an entire industry. Before founding her current company, she held one of the highest positions inside the existing system. She earned the title most people spend their entire lives working toward. She held a position we associate with power. She reached what many would call the pinnacle of her career. And then, she left. She walked away from the infrastructure, resources, recognition and influence of an enormous institution to

A year ago, my publisher told me how to describe my book: A provocative and practical playbook of transformation. I used that sentence everywhere. On my website. In conversations. Through launch. Until yesterday. The description was technically accurate. There are practical ideas in the book. It's a story of transformation. I am most definitely provocative. But I never would have used those words to describe it myself. I accepted my publisher's interpretation because I belie